web for humans http://www.philippschilling.com : hopelessly curating my thoughts, ideas and general internet awesomeness posterous.com Wed, 14 Apr 2010 01:01:05 -0700 50 Creative WWF Campaigns That Make You Think Twice http://www.philippschilling.com/50-creative-wwf-campaigns-that-make-you-think-4 http://www.philippschilling.com/50-creative-wwf-campaigns-that-make-you-think-4

I love the save/dont save idea

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http://files.posterous.com/user_profile_pics/391928/PortraitHutHighline.png http://posterous.com/people/3syceYHcHbRn Philipp Philipp
Fri, 19 Mar 2010 03:53:00 -0700 The Black Apartment | Cindy Gallop http://www.philippschilling.com/the-black-apartment-cindy-gallop http://www.philippschilling.com/the-black-apartment-cindy-gallop

what a place.

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http://files.posterous.com/user_profile_pics/391928/PortraitHutHighline.png http://posterous.com/people/3syceYHcHbRn Philipp Philipp
Fri, 19 Mar 2010 00:36:57 -0700 The hungry beast http://www.philippschilling.com/the-hungry-beast http://www.philippschilling.com/the-hungry-beast

take this. but as always with a grain of salt

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http://files.posterous.com/user_profile_pics/391928/PortraitHutHighline.png http://posterous.com/people/3syceYHcHbRn Philipp Philipp
Wed, 10 Mar 2010 00:10:43 -0800 Smart Cities - Insights in future urban development http://www.philippschilling.com/smart-cities-insights-in-future-urban-develop http://www.philippschilling.com/smart-cities-insights-in-future-urban-develop

spannendes Projekt "off the beaten track" take a look!

This is a collective brain about urban developments. One of its core focus are intelligent, sustainable buildings, mobility systems as well as further new technologies to broaden opportunities and equity on cultural creativity.

* Contributors
* Johannes Kleske,
* Welf Kirschner,
* Axel Quack,
* Igor Schwarzmann

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http://files.posterous.com/user_profile_pics/391928/PortraitHutHighline.png http://posterous.com/people/3syceYHcHbRn Philipp Philipp
Fri, 05 Mar 2010 05:16:41 -0800 Foodspotting - Zeig, was du isst http://www.philippschilling.com/foodspotting-zeig-was-du-isst http://www.philippschilling.com/foodspotting-zeig-was-du-isst

Foodspotting is an application that allows you to take picture of a food, say what it is, and pin it (with geolocation) to the restaurant where you got it.

Das hört sich dufte an. Vielleicht kann man noch spielerische Elemente einbringen, das würde das Ganze bestimmt noch aufpeppen. Auf jeden Fall eine App, die ich testen werde.

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http://files.posterous.com/user_profile_pics/391928/PortraitHutHighline.png http://posterous.com/people/3syceYHcHbRn Philipp Philipp
Wed, 03 Mar 2010 00:46:09 -0800 Everything you need to know about chatroulette http://www.philippschilling.com/everything-you-need-to-know-about-chatroulett-1 http://www.philippschilling.com/everything-you-need-to-know-about-chatroulett-1

great vid. I especially love the "globe" conclusion and what difference it is to be a girl on chatroulette.

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http://files.posterous.com/user_profile_pics/391928/PortraitHutHighline.png http://posterous.com/people/3syceYHcHbRn Philipp Philipp
Sun, 28 Feb 2010 10:51:00 -0800 Unique product + social web = killer strategy http://www.philippschilling.com/unique-product-social-web-killer-strategy http://www.philippschilling.com/unique-product-social-web-killer-strategy

 

Look at what the funny guys over from Loudmouth pants are doing this olympics. Giving their crazy pants which have already had a lot of buzz in the world of golf to a kick ass curling (!) team from norway is marketing genius.

I could not believe what I found out yesterday, when a friend of mine became a fan of the facebook fanpage "the norwegian olympic curling team's pants". Guess how many fans this page has?! 550.000+ and counting. Unbelievable. Imagine what the web could do for your product?

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http://files.posterous.com/user_profile_pics/391928/PortraitHutHighline.png http://posterous.com/people/3syceYHcHbRn Philipp Philipp
Sun, 28 Feb 2010 01:21:00 -0800 The Sandpit - New York City en miniature http://www.philippschilling.com/the-sandpit-new-york-city-en-miniature http://www.philippschilling.com/the-sandpit-new-york-city-en-miniature

 

Unbedingt Vollbild und FullHD. Nach 10 Sekunden war ich mir noch hundertprozentig sicher, dass es Trickaufnahmen aus dem Hamburger Miniaturwunderland sind...

fantastic!

via @ifranz

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http://files.posterous.com/user_profile_pics/391928/PortraitHutHighline.png http://posterous.com/people/3syceYHcHbRn Philipp Philipp
Fri, 26 Feb 2010 02:58:15 -0800 World's first commercial jetpack http://www.philippschilling.com/worlds-first-commercial-jetpack-0 http://www.philippschilling.com/worlds-first-commercial-jetpack-0

J.E.T.P.A.C.K.

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http://files.posterous.com/user_profile_pics/391928/PortraitHutHighline.png http://posterous.com/people/3syceYHcHbRn Philipp Philipp
Thu, 25 Feb 2010 15:13:00 -0800 Out Of A Forest http://www.philippschilling.com/out-of-a-forest-9 http://www.philippschilling.com/out-of-a-forest-9

 

 

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http://files.posterous.com/user_profile_pics/391928/PortraitHutHighline.png http://posterous.com/people/3syceYHcHbRn Philipp Philipp
Thu, 25 Feb 2010 13:32:00 -0800 5 Fantastic Facebook Fan Page Ideas to Learn From http://www.philippschilling.com/5-fantastic-facebook-fan-page-ideas-to-learn-4 http://www.philippschilling.com/5-fantastic-facebook-fan-page-ideas-to-learn-4
full story on openforum.com

Facebook is all about sharing, and The Gap has an ingenious promotion on the Baby Gap tab of their Fan Page. The simple splash image has a link to one of their photo albums where fans can upload pictures of their babies wearing their favorite Gap denim gear.

The Home Depot has built a bit on the shareability of Facebook actions with their DIY Gifts app. From Home Depot's Fan Page, you can grant the app access to share your gift purchases with the recipient and your friends. While this approach may not work for everyone, it's a step toward increasing consumer visibility on Facebook -- a growing trend.

Some companies go all out when it comes to their Facebook presence, integrating fully fledged mini-websites right into their Fan Pages. Adidas sneakers is a good example. They've added a multimedia content hub under the tab "Your Area" that offers photos, videos, and events based on your region. The site is built entirely in Flash and isn't all that interactive, but it offers a rich media experience without ever leaving the boundaries of Facebook.

Dell's Design Studio page is another example of a full-tilt Flash site inside Facebook. This one lets you browse and tweak custom artwork for your new laptop before linking you over to the corporate site to complete the purchase. You can also share your design choices with friends, all without connecting a single Facebook app to your account.

Walgreens does it very simply. Their landing page is a nice branded splash image that simply touts their "Exclusive Offers for Our Facebook Fans." Their promotions are in their updates, but this simple, static custom page encourages users to become fans without any bells or whistles. They leave the deals to the built-in functionality of Facebook, and your business can too.

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http://files.posterous.com/user_profile_pics/391928/PortraitHutHighline.png http://posterous.com/people/3syceYHcHbRn Philipp Philipp
Thu, 18 Feb 2010 10:54:53 -0800 "Advertising is the price companies pay for being unoriginal.” ~ Yves Behar, TED" http://www.philippschilling.com/advertising-is-the-price-companies-pay-for-be-1 http://www.philippschilling.com/advertising-is-the-price-companies-pay-for-be-1

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http://files.posterous.com/user_profile_pics/391928/PortraitHutHighline.png http://posterous.com/people/3syceYHcHbRn Philipp Philipp
Mon, 15 Feb 2010 03:03:00 -0800 Fake Love - Falsche Liebe im Social Web http://www.philippschilling.com/seths-blog-viral-growth-trumps-lots-of-faux-f http://www.philippschilling.com/seths-blog-viral-growth-trumps-lots-of-faux-f

 

Kein Morgen ohne Erfolgsnachricht einer Marke oder eines Unternehmens im Social Web. Heute freut sich mirapodo.de, ein Online Schuhstore mit dem Vorbild zappos.com, über mehr als 3000 Fans auf Facebook. Das ist eine starke Leistung. Besonders wenn man bedenkt, dass mirapodo noch nicht einmal public ist.

Mit Speck fängt man Mäuse, hartes Cash ist gefordert. Wie die Rattenfänger von Hameln ziehen die Marketingberater durch die Markenabteilungen. Ein Gutschein für jeden Follower auf Twitter, ein Gutschein für jeden Fan auf Facebook, ein Gewinnspiel hier, ein Wettbewerb dort. Bei mirapodo schauen Twitter User dabei nicht schlecht in die Röhre, sie sind nur 15 Euro "wert" im Gegensatz zu Facebook Fans, da gibt es satte 25 Euro! Da schlägt man doch gern mal doppelt zu, was für ein Quatsch.

Alte Hütte neu aufgesetzt. Alte Push Strategien neu eingepackt. Ein gefährliches Spiel aufgrund so vieler neuer Spielregeln. Was passiert am Ende der Aktion? Dann hört man: "hups?! Was machen wir jetzt mit den ganzen Fans? Mist, die schreiben da jetzt Kommentare...wer soll das alles beantworten? Ähh, schaltet mal schnell das nächste Gewinnspiel" Hilfe, ruft irgendjemanden an, der sich mit Twitter auskennt, der soll da täglich was absetzen."

Das Unternehmen. muss. bereit. sein. Brand, read the fucking groundswell!

Baut echte Liebe auf. Engagiert euch für die Fans. Hört Ihnen zu. Bringt Sie zusammen. Helft Ihnen. Denkt bei Fans an Partner. Wofür interessieren sich eure Fans, was schätzen diese an euch? Denkt langfristig, plant intern, bottom-up. Und macht etwas wirklich Relevantes. (womit ich mirapodo nicht unterstelle, dass sie dieses nicht berücksichtigen werden)

Es ist schwer und anstrengend und aufwändig (praktisch genau das Gegenteil von schnellen Gewinnspielen) aber es lohnt sich. Echte Fans sind eine ganz andere Liga.

today, seth wrote about this:

Check out the graph on the left. The curves represent different ideas and different starting points. If you start with 10,000 fans and have an idea that on average nets .8 new people per generation, that means that 10,000 people will pass it on to 8000 people, and then 6400 people, etc. That's yellow on the graph. Pretty soon, it dies out.

On the other hand, if you start with 100 people (99% less!) and the idea is twice as good (1.5 net passalong) it doesn't take long before you overtake the other plan.  (the green). That's not even including the compounding of new people getting you people.

 

A slightly better idea defeats a much bigger but disconnected user base every time.

The lesson: spend your time coming up with better ideas, not with more (faux) followers.

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http://files.posterous.com/user_profile_pics/391928/PortraitHutHighline.png http://posterous.com/people/3syceYHcHbRn Philipp Philipp
Mon, 15 Feb 2010 02:03:00 -0800 Rough week ahead - Skimboarding In A Storm http://www.philippschilling.com/rough-week-ahead-skimboarding-in-a-storm http://www.philippschilling.com/rough-week-ahead-skimboarding-in-a-storm

 

 

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http://files.posterous.com/user_profile_pics/391928/PortraitHutHighline.png http://posterous.com/people/3syceYHcHbRn Philipp Philipp
Sun, 14 Feb 2010 04:45:00 -0800 Valentinstag mit Carl und Ellie http://www.philippschilling.com/valentinstag-feat-carl-and-ellie http://www.philippschilling.com/valentinstag-feat-carl-and-ellie

 

 

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http://files.posterous.com/user_profile_pics/391928/PortraitHutHighline.png http://posterous.com/people/3syceYHcHbRn Philipp Philipp
Sat, 13 Feb 2010 01:07:00 -0800 17,5cm: Alster freigegeben! http://www.philippschilling.com/175cm-alster-freigegeben http://www.philippschilling.com/175cm-alster-freigegeben

 

lustig und schmeckt auch gut

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http://files.posterous.com/user_profile_pics/391928/PortraitHutHighline.png http://posterous.com/people/3syceYHcHbRn Philipp Philipp
Fri, 12 Feb 2010 04:44:00 -0800 Flattr: Pirate Bay-Founder Peter Sunde shoots at micro payments http://www.philippschilling.com/flattr-pirate-bay-founder-peter-sunde-shots-a http://www.philippschilling.com/flattr-pirate-bay-founder-peter-sunde-shots-a

 

thick value creation again! people sign up for this.

I think it is so impressively ironic that particularly the pirate bay guys come up with this. I hope this will be a success.

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http://files.posterous.com/user_profile_pics/391928/PortraitHutHighline.png http://posterous.com/people/3syceYHcHbRn Philipp Philipp
Fri, 12 Feb 2010 03:53:00 -0800 Awesome: Google Liquid Galaxy Live at TED http://www.philippschilling.com/awesome-google-liquid-galaxy-live-at-ted-4 http://www.philippschilling.com/awesome-google-liquid-galaxy-live-at-ted-4

 

one of the 20% projects, supercool

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http://files.posterous.com/user_profile_pics/391928/PortraitHutHighline.png http://posterous.com/people/3syceYHcHbRn Philipp Philipp
Thu, 11 Feb 2010 14:58:00 -0800 macro kingdom http://www.philippschilling.com/macro-kingdom-16 http://www.philippschilling.com/macro-kingdom-16

 

Das auf nem 100 Zoller. Und ab in die Nacht

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http://files.posterous.com/user_profile_pics/391928/PortraitHutHighline.png http://posterous.com/people/3syceYHcHbRn Philipp Philipp
Thu, 11 Feb 2010 04:53:00 -0800 Matrix: Google Buzz vs Facebook vs MySpace vs Twitter (Feb 2009 by @jowyang) http://www.philippschilling.com/matrix-google-buzz-vs-facebook-vs-myspace-vs http://www.philippschilling.com/matrix-google-buzz-vs-facebook-vs-myspace-vs

This scorecard has a limited shelf life, so I’ll likely create a new scorecard after key announcements from players.

Matrix: Buzz vs Facebook vs MySpace vs Twitter (Feb 2009)

Google Buzz Facebook MySpace Twitter
One-Liner A Darkhorse that has big backing and existing platforms. A mainstay platform that needs to grow out its shell. MTV of this generation is at risk during transformation. Showing opportunity to become infrastructure, not a destination.
Vitals (see more) Estimated to sit on a user based of over 100 active gmail users, they have access to the most popular webpage in the world, google.com Boasting over 400mm users in just a few short years, they’ve saturated Gen Y in US, and show global expansion at record rates. Recently reported at 57 million US unique users that are highly engaged. Tracking is difficult, but estimates indicate 75mm active users, but doubts are rising about growth.
Strengths A large talent pool of engineers to pull from, Buzz stands on top of existing Gmail platforms, mobile devices and dominant Search.  As buzz grows, they can integrate with all Google apps –and aggregate the whole internet. Rapid US and international growth. Quickly evolved feature set and platform, with success with FB Connect.  Talent from Google bleeding to Facebook. Big backing by media giant, a super engaged audience, and rich history and reaching media hungry segment. Has clinched adoption over media elite, celebrities, and tech influencers. Incredible media buzz, and dead simple features.
Weaknesses Late to the party, Google has had a series of social networking misfires from Wave, Dodgeball, Orkut their culture shows signs of becoming corporate –like Microsoft. Struggles with the conundrum of having promised users a ‘closed’ experience where to be successful requires them to be ‘open’.  Historical poor track record in meeting privacy needs of customers In the eyes of the tech world, becoming irrelevant or even worse, niched as a media play –not even lifestyle. Although features are dead simple, they are now a commodity. Mainstream users confused.  Overhyped, the over promised infrastructure has shown strain.  Brands generally confused on how to interact.ally.
Opportunity The more information users share, tag, create the more data is created on Google’s platform to organize, giving them opportunity to monetize. Integrate Facebook Connect everywhere. By becoming the identity profile for many internet users, they become the default address book for consumer behavior. A few hours ago, the CEO Van Natta was let go, a new chief can step up, and lead the recently formed executive team, creating innovation. Develop more features increasing the utility of the dead-simple status message.
Threats Mainstay email companies like Microsoft, Yahoo, and AOL have already shown social features ‘bolted’ onto their email systems, but success hasn’t been verified. Secondly, Facebook has made notions to develop an email web client “Project Titan” that will threaten tech savvy users competing for Gmail’s attention. Social networks come and go, before MySpace was Friendster, they run the risk of becoming complacent, losing talent to Twitter and failing to innovate over the next few year. Yet the biggest challenge is, the more data they make open the more Google can ’suck’ in and monetize as an intermediary. Self-implosion from internal instability. In the meantime, media brands develop their own social networking on their own sites, rendering MySpace a duplicate. Worse yet? Coolkids jump ship, and establish a colony elsewhere. Self-implosion from internal instability. In the meantime, media brands develop their own social networking on their own sites, rendering MySpace a duplicate. Worse yet? Coolkids jump ship, and establish a colony elsewhere.
Marketing Platform Although not fully developed, expect advertising options to appear for brands who want to promote relevant ads wherever Buzz is located, especially on SERP pages There are too many marketing options confusing brands. Strong. Established team has cut deals with many media companies. Promises have been made for branded experiences, analytics, and other premium features, but for most marketers, its just being treated as a conversational ‘tool’ not a platform.
Future State Buzz will aggregate the voices of their users –and those of other social networks, aggregate and serve up monetization options. A communications platform for consumers and brands. There are two paths: Integrate MySpace into TV and mobile devices or fade into pit of irrelevance like Friendster. Like gas, water, power, Twitter is likely to fade into the background and become a utility that’s integrated into everything.
What They Don’t Want You To Know The collective already own you –you just don’t know it yet. They’re trying so hard to shift from closed to open, it’s tearing them apart. Things are internally falling apart, but they don’t want the public to see. Not sure what they want to be when they grow up.
What They Should Do Demonstrate success with Buzz, then quickly integrate into other tools. Kill off confusing Wave, and consolidate efforts. Get open now. Reward users to share more information in public like restaurant or media reviews in exchange for other values. Double down efforts on Project Titan email effort. Quickly establish a chain of command and execute based upon a single vision. Have regular turnover and don’t become complacent. Develop a white label product that can compete with Cisco EOS, Pluck, or Kickapps (client). Develop a vision to become the dominant protocol over SMS, where teens and international are already texting heavily, infiltrate. Continue to build out platform for developers to build on top of, becoming a data play, like a utility.

 

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http://files.posterous.com/user_profile_pics/391928/PortraitHutHighline.png http://posterous.com/people/3syceYHcHbRn Philipp Philipp