There have been many anecdotes lately from business owners about how Groupon, the online coupon site for local businesses, isn't actually that good for business, but now there's some data to back it up. According to a study out of Rice University, 42 percent of businesses who participated in a Groupon deal said they would not do so again, even though the majority of those who participated said their promotion was profitable.
Further reading
- Groupon Effectiveness Study, September 28, 2010 version (PDF) (ruf.rice.edu)
- Groupon in Retrospect (posiescafe.com)
read full article on arstechnica.com
